Payroll Seminar and Industry Rates

For many business owners outsourcing payroll is the way to go. But some clients want to do payroll in-house for a variety of reasons, including job costing.

I had an opening in my schedule, and this is a knowledge business, so I decided to attend a $250 day long QuickBooks payroll seminar. What I learned is that I already know everything about payroll in QuickBooks, except the best way to teach it. I've been answering questions or solving individual problems but from now on I want to walk clients through the whole setup so that we can solve problems they didn't know they had.

Education is expensive, and this is an knowledge business. Someone who charges half my rates isn't half as well educated, they are perhaps 1/100th as educated. Conversely, my rates are artificially capped by the market, so when clients hire me, they're getting a discount on what it should cost to hire the best. It's totally worthwhile and profitable.